What Causes the Smell of New & Old Books? | Compound Interest is a concise info graphic about the volatile organic compounds that make old and new books smell the way they do.
I still think this is an unexplored marketing angle, especially in a world where print book publishers are terrified that print book consumption is on the decrease. The food and make-up industries, among others, already use scent to make their products more appealing. Why not engineer books, through specialized paper and ink, with specific smells designed to attract buyers?